After a long day at work, you want to save energy deciding what to make and spend hours preparing it in the kitchen. You want ready-to-eat food to materialise in front of you. Swiggy has made this possible by providing doorstep delivery of prepared meals from thousands of restaurants, cafés, and lounges. If you want it, Swiggy promises to deliver it to your door. Is it just me that is perplexed as to how Swiggy achieved such rapid success? Let’s look at Swiggy’s business strategy and how it operates and produces money.
Business Model of Swiggy
The first and most crucial feature of Swiggy is that it not only lists eateries on its app but also organises delivery partners that bring meals within 30 minutes on demand. Swiggy’s business strategy is entirely built on localised, on-demand food delivery services. Swiggy uses cutting-edge technology and a novel concept to bridge the gap between eateries and food enthusiasts. It works on a dual partnership basis. Thus, it is also responsible for assisting eateries.
How Swiggy Works?
Swiggy operates via its online platforms as well as its mobile application. Urban gourmets utilise the tool to place online orders from neighbouring restaurants. Swiggy’s application not only lists restaurants but also displays entire menus of eateries, allowing gourmets to pick from a broad choice.
Vendors
Local street vendors who make delicious food but are not well-known because they cannot afford to spend much money on marketing have witnessed remarkable success and increased orders. The consumer can follow the order whenever they add things to the cart and make a purchase. The user may also communicate with the delivery person and give him the address.
Customer Segment
Swiggy’s primary consumers are those who wish to purchase meals from nearby restaurants and cafes. Swiggy customers are those who want their meals delivered to their door. There has been an addition to the client type since its recent introduction. Swiggy consumers include those who wish to order things from grocery stores, electronics stores, pharmacies, gift shops, and flower shops.
Value Propositions
Swiggy’s major value propositions are its no-minimum-order policy and its speedy online payment method. People who purchase meals from Swiggy must know that the order has no financial constraints. You may even order a meal for less than Rs. 100.
Relationships with Customers
Swiggy has been recognised for providing rapid customer assistance 24 hours a day, seven days a week. It communicates with you via a website, app, and social media. So far, it has maintained a strong relationship with its clients. We’ve all seen customers request refunds when dissatisfied with the meal or service.
Channels & Key Resources
Swiggy’s primary channels of operation include Android and iOS mobile apps, websites, and social media platforms. The restaurants and businesses mentioned in the application are the resources. Keventers, Subway, and other restaurants are examples. Technology and service providers are examples of additional resources.
Revenue Model
Now, the question may be how Swiggy gets its capital or how it generates revenue. There are many streams through which Swiggy earns its revenue.
Delivery charges
These are assessed when your order falls below the minimum order amount. Swiggy charges consumers a modest fee ranging from Rs. 20 to Rs. 40. Charges are also based on excessive demand or unexpected weather conditions.
Advertising
Swiggy accepts two sorts of adverts. It enables the brand to promote itself by displaying banner adverts on the website and app. On the other hand, it allows restaurants to display their listing above in exchange for some expenditure. It’s similar to what directory websites do with sponsored listings. Swiggy charges eateries a fee to give them a higher ranking on the list.
Commission
Swiggy receives a commission from all restaurants where orders are placed. On average, it receives 15-25% of commission per order, which fluctuates as per vendors’ rating and score.
Investment Opportunities in Swiggy
The convenience and popularity of Swiggy have increased significantly in recent years, and Swiggy has capitalised on this trend. Swiggy has strong growth potential as a company due to its expanding user base and increasing order volumes. Apart from that, it enjoys a strong market position in India’s online food delivery sector. It has established a large network of restaurant partners and delivery personnel, enabling it to provide efficient and reliable food delivery services. This dominant position makes Swiggy an attractive investment opportunity, giving the company a competitive edge over its rivals. However, financial figures and business model of Swiggy are proving it a profitable investment option, but if you wish to put money in Swiggy unlisted shares, you must get the assistance of experienced stock broking experts. Stock experts will give you data-driven insights enabling you to make a smart and informed investment decision.