All posts by Rawat

Swiggy Business Model: A Guide for Potential Investors to Know

After a long day at work, you want to save energy deciding what to make and spend hours preparing it in the kitchen. You want ready-to-eat food to materialise in front of you. Swiggy has made this possible by providing doorstep delivery of prepared meals from thousands of restaurants, cafés, and lounges. If you want it, Swiggy promises to deliver it to your door. Is it just me that is perplexed as to how Swiggy achieved such rapid success? Let’s look at Swiggy’s business strategy and how it operates and produces money.

Business Model of Swiggy

The first and most crucial feature of Swiggy is that it not only lists eateries on its app but also organises delivery partners that bring meals within 30 minutes on demand. Swiggy’s business strategy is entirely built on localised, on-demand food delivery services. Swiggy uses cutting-edge technology and a novel concept to bridge the gap between eateries and food enthusiasts. It works on a dual partnership basis. Thus, it is also responsible for assisting eateries.

How Swiggy Works? 

Swiggy operates via its online platforms as well as its mobile application. Urban gourmets utilise the tool to place online orders from neighbouring restaurants. Swiggy’s application not only lists restaurants but also displays entire menus of eateries, allowing gourmets to pick from a broad choice.

Vendors 

Local street vendors who make delicious food but are not well-known because they cannot afford to spend much money on marketing have witnessed remarkable success and increased orders. The consumer can follow the order whenever they add things to the cart and make a purchase. The user may also communicate with the delivery person and give him the address. 

Customer Segment

Swiggy’s primary consumers are those who wish to purchase meals from nearby restaurants and cafes. Swiggy customers are those who want their meals delivered to their door. There has been an addition to the client type since its recent introduction. Swiggy consumers include those who wish to order things from grocery stores, electronics stores, pharmacies, gift shops, and flower shops.

Value Propositions 

Swiggy’s major value propositions are its no-minimum-order policy and its speedy online payment method. People who purchase meals from Swiggy must know that the order has no financial constraints. You may even order a meal for less than Rs. 100.

Relationships with Customers

Swiggy has been recognised for providing rapid customer assistance 24 hours a day, seven days a week. It communicates with you via a website, app, and social media. So far, it has maintained a strong relationship with its clients. We’ve all seen customers request refunds when dissatisfied with the meal or service.

Channels & Key Resources 

Swiggy’s primary channels of operation include Android and iOS mobile apps, websites, and social media platforms. The restaurants and businesses mentioned in the application are the resources. Keventers, Subway, and other restaurants are examples. Technology and service providers are examples of additional resources.

Revenue Model 

Now, the question may be how Swiggy gets its capital or how it generates revenue. There are many streams through which Swiggy earns its revenue. 

Delivery charges 

These are assessed when your order falls below the minimum order amount. Swiggy charges consumers a modest fee ranging from Rs. 20 to Rs. 40. Charges are also based on excessive demand or unexpected weather conditions.

Advertising 

Swiggy accepts two sorts of adverts. It enables the brand to promote itself by displaying banner adverts on the website and app. On the other hand, it allows restaurants to display their listing above in exchange for some expenditure. It’s similar to what directory websites do with sponsored listings. Swiggy charges eateries a fee to give them a higher ranking on the list.

Commission

Swiggy receives a commission from all restaurants where orders are placed. On average, it receives 15-25% of commission per order, which fluctuates as per vendors’ rating and score. 

Investment Opportunities in Swiggy 

The convenience and popularity of Swiggy have increased significantly in recent years, and Swiggy has capitalised on this trend. Swiggy has strong growth potential as a company due to its expanding user base and increasing order volumes. Apart from that, it enjoys a strong market position in India’s online food delivery sector. It has established a large network of restaurant partners and delivery personnel, enabling it to provide efficient and reliable food delivery services. This dominant position makes Swiggy an attractive investment opportunity, giving the company a competitive edge over its rivals. However, financial figures and business model of Swiggy are proving it a profitable investment option, but if you wish to put money in Swiggy unlisted shares, you must get the assistance of experienced stock broking experts. Stock experts will give you data-driven insights enabling you to make a smart and informed investment decision. 

The Power of Landing Pages Using CRM: How to Boost Conversions and Sales

In digital marketing, landing pages have become integral to any successful marketing campaign. These pages, specifically designed to convert visitors into leads or customers, have proven to be an effective tool for boosting conversions and sales. However, when combined with a customer relationship management (CRM) system, landing pages can become even more powerful. This post will explore the benefits of using a CRM with landing pages and provide tips on leveraging this combination to maximize your marketing efforts. We will also provide insights into creating an effective landing page with CRM. Whether you’re a business owner or a seasoned marketer, understanding the power of landing pages using CRM can help you take your business to the next level.

What exactly are landing pages, and why are they essential for businesses?

A landing page is a standalone web page a user directs to after clicking on a link or call-to-action (CTA). They are often used in online marketing campaigns to convert visitors into leads or customers. Businesses use a landing page to encourage visitors to take a specific action, such as filling out a form or making a purchase.

Landing pages are found all over the internet, from social media ads and email campaigns to search engine results pages (SERPs) and website navigation menus. They can also be standalone pages or integrated into larger website structures.

The purpose of a landing page is to provide visitors with a single, focused message that encourages them to take a specific action. Unlike a website homepage, which can have a variety of messages and options that can often distract or confuse visitors, a landing page is designed to be straightforward.

For example, let’s say you are running a PPC campaign for a fitness studio. Your landing page for this campaign might include a headline promoting a free introductory class, followed by a call-to-action (CTA) button that encourages the visitor to sign up for the class. The page might also include social proof, such as testimonials from satisfied customers or a list of the studio’s certifications and awards.

A landing page is vital for businesses to provide a targeted, personalized experience for the visitor and to make it as easy as possible for them to take the desired action (in this case, signing up for the free class). By removing distractions and focusing solely on the offer, a landing page can increase conversions and ultimately generate more leads or sales for the business.


Features of an effective landing page

• Effective landing pages should have a clear, concise headline communicating the critical value proposition of the product or service being promoted. Additionally, the page should include compelling visuals, such as images or videos, to help capture visitors’ attention. Finally, the copy should be written with persuasive language to encourage potential customers to act and purchase. 

• It is also crucial for landing pages to provide an easy-to-navigate user interface so that visitors can quickly access the information they need. Navigation elements such as menus, links, and buttons should be organized and placed prominently on the page. 

• In addition to providing relevant content, effective landing pages should also focus on optimizing the user experience. This means ensuring that the page loads quickly, has a responsive design for mobile devices, and offers an intuitive checkout process for customers who decide to purchase. A/B testing can also be used to identify which areas of the page are most successful in converting visitors into leads or customers. 

• Highly effective landing pages can also effectively utilize retargeting strategies by displaying ads related to products and services that visitors have previously viewed or searched for on other websites. This type of personalized marketing helps convert more leads into sales by reminding them of their interest in a particular product or service. 

• Overall, an effective landing page needs to be focused on delivering an exceptional customer experience that encourages conversions through persuasive copywriting, visual storytelling, and intuitive navigation elements. By combining these characteristics with advanced targeting techniques like retargeting and A/B testing, businesses can maximize their chances of achieving their desired outcomes from digital marketing campaigns.
  
  
  

The benefits of using CRM for landing pages to boost conversions

Using a CRM for landing page creation has numerous benefits that help businesses achieve their marketing goals. First and foremost, CRM software allows marketers to create landing pages quickly and easily using drag-and-drop functionality. That makes the landing page creation process much more efficient, especially compared to traditional methods.

Moreover, CRM can manage landing pages can seamlessly. Marketers can customize landing pages based on visitor behavior and demographic data, ultimately increasing conversions. By tracking visitor data and engagement, businesses can personalize landing pages to specific individuals, making them more impactful and engaging.

In addition, CRMs provide powerful analytical tools that provide insight into the performance of landing pages. Marketers can track visitor data such as click-through, bounce, and conversion rates and use this data to optimize landing pages for better performance. By analyzing data and making data-driven decisions, CRMs can help improve the performance of landing pages, ultimately leading to higher conversions and a better ROI.

Finally, visually appealing and high-converting landing pages are increasingly crucial in today’s competitive digital landscape. CRM software allows businesses to create aesthetically pleasing landing pages optimized for conversion, resulting in higher engagement and more leads. CRM software can even help companies test multiple landing page variations to optimize for the best results.

In summary, using a CRM for landing page creation offers a host of benefits that help businesses create, manage, and analyze visually appealing and high-converting landing pages. By providing efficient and practical tools, companies can increase their return on investment and achieve tremendous success in their online marketing efforts.

Final thoughts

In conclusion, landing pages are a powerful tool for boosting conversions and sales when used with a customer relationship management (CRM) system. By tailoring landing pages to specific audience segments and integrating them with a CRM system, businesses can provide a more personalized and seamless customer experience. This segmentation not only increases the likelihood of conversion but also helps to build long-term customer loyalty. With the right strategy and tools, landing pages can become crucial to business growth and success.

New to Forex Trading? Here Are Some Terminologies You Must Learn

Whether you’ve been trading currencies in MetaTrader 5 for years or are just starting out, you’ll come across a lot of jargon. Learning how to trade on the financial markets is a must for anyone who wants to get into this lucrative but also very complicated business. By reading through this glossary, you can learn the language and get up to speed so you can focus on trading instead of reading. It should also help you avoid making rookie mistakes that could leave you without a way to make a living. If you don’t know what a word or term means, you might want to rethink your plan and ask yourself if you really know what you’re doing. This list of the most important forex trading terms will help you get back on good terms with your forex broker in France and, in the end, make trading more fun.

Real-Time Charts

When trading on a live exchange, you need to use technical analysis tools to track how currency pairs move and figure out where they are going. Traders use moving averages, RSI, candlesticks, and other types of indicators to help them spot trends and signals. By using a live chart to look through financial data, you can see how the prices of assets have changed in the past, which can help you spot possible trades. This process is called “live charting.” You can use the live charting features on the website of a different trading platform if you want to use it.

Target Price and Stop Loss

When you trade currencies, you’ll often hear the term “stop loss.” Here’s what a professional forex broker in France had to say about it: Stop loss is a price or amount at which you want to sell your assets to protect yourself from a possible drop in their value. The other important term you’ll often hear when trading currencies is “target prices.” These are the prices you want to see when you buy and sell, or when you take the long or short position. You can protect yourself from a big market move with a stop loss and a target price. If the market falls below your stop loss, you can still sell at the magic number you set and make money from the drop. If the market goes back up more than your goal, you can just buy back in at the old price and make more money from the market’s movement.

Marge and Leverage

When you use leverage, you trade with more money than you have. When you put up money to buy an asset and then borrow money against it to make the trade more profitable, this is called “margin.” So, if you bought a $1,000 stock and gave yourself a $100 loan to pay for it, you would have $900 in your bank account and $100 in debt. When you trade with money you have borrowed, you are taking a risk. You could lose some or all of what you put up. On the other hand, if you used leverage to buy an asset worth $1,000, you would only have $100 in your hands, but you would have made $1,000 by taking a lot of risks and borrowing that money.

Time Frames for Trading Forex
Forex time frames in MetaTrader 5 are the periods of time during which prices can be traded. For example, if you have a forex trading platform that lets you trade 24 hours a day, 7 days a week, you might find that the markets are open for trading for much longer than that. These time frames also change based on the kind of trade you are doing. For example, if you are interested in short-term trading, you might only need access to the markets for a few hours. But if you want to stop a trend or use a trading strategy that may work for months, you will probably need to keep your positions open for much longer periods of time.

Combine Crunch: Unveiling the Next Generation of NFL Stars

The NFL Scouting Combine, often referred to as the “Underwear Olympics,” is a pivotal event that showcases the physical and mental prowess of college football prospects. As the aspiring athletes go through a battery of tests and drills, NFL scouts and coaches closely evaluate their performance to identify the next generation of stars who will shine on the professional stage.

The Combine is a week-long event held annually in Indianapolis

Bringing together the top college prospects from around the country. It serves as a crucial evaluation platform for NFL teams to assess the physical attributes, skills, and potential of players before the highly anticipated NFL Draft.

One of the key components of the Combine is the athletic testing, where players are put through a series of drills that measure their speed, agility, strength, and explosiveness. The 40-yard dash, bench press, vertical jump, broad jump, three-cone drill, and shuttle run are among the tests that provide valuable insights into a player’s athleticism and potential contribution to a team.

The Combine is not only about physical tests but also includes interviews, medical examinations, and psychological assessments. Teams aim to gain a comprehensive understanding of a player’s character, work ethic, and mental toughness. These off-field evaluations are crucial in determining whether a prospect possesses the intangibles necessary to thrive in the high-pressure environment of professional football.

The spotlight is often on the quarterbacks, considered the face of any NFL franchise. Quarterbacks undergo intense scrutiny as they showcase their throwing accuracy, arm strength, and decision-making skills. Teams are on the lookout for the next signal-caller who can lead them to glory and become the face of their organization.

Wide receivers and defensive backs also attract considerable attention during the Combine. Speed and agility are critical for success in these positions, and exceptional performances in drills like the 40-yard dash and cone drills can significantly boost a player’s draft stock.

In recent years, the Combine has evolved, with advancements in technology providing teams with more sophisticated data and analytics. Teams use wearable technology, video analysis, and other tools to gain deeper insights into a player’s performance and potential injury risks. This data-driven approach has become an integral part of the scouting process, helping teams make more informed decisions in the draft.

The Combine is not without controversy, with some questioning its true predictive value. Critics argue that a player’s college tape and on-field performance should weigh more heavily in evaluations than a few days of testing in controlled environments. Nonetheless, the Combine remains a critical component of the pre-draft process, offering a centralized platform for teams to evaluate prospects on a level playing field.

As the Combine unfolds each year, fans and analysts eagerly await standout performances that could launch relatively unknown players into the spotlight. If you’re among those eager fans and want to be part of the NFL excitement, exploring Ravens ticket cost can be your gateway to witnessing future stars in action.

In conclusion

The NFL Scouting Combine is a spectacle that captivates the football world, offering a glimpse into the future of the league. The Combine Crunch not only tests the physical abilities of prospects but also delves into their mental and emotional makeup. As the next generation of NFL stars is unveiled, the Combine serves as a crucial chapter in their journey from college standouts to professional athletes, leaving an indelible mark on the landscape of American football.

Things You Should Look for in a CFD Broker in Vietnam

Are you one of the thousands of people who are you are thinking of trying your luck in CFD trading in 2023? If so, this article was specifically written for you. If you want to learn how to find yourself a reputable, reliable, and professional CFD trading in Vietnam broker, please continue reading.

Off the bat, please know that are hundreds of CFD brokerage companies around the world. With the rapid rise in popularity of foreign exchange trading in recent years, it is natural for the market to have new players in the arena. There are companies that have been in the industry for decades, while there are also others that are fairly new in the field. Just like in any industry, there are good ones and questionable ones. So, it is up to you to do the research to find the best one for your trading needs.

While there is no specific criteria and standards for “good” CFD brokers, there are specific things you could look for in your prospective brokers. When you have decided to give trading a shot and you are looking for a broker to get you started in your journey, it is important to consider some salient factors. Most of the time, you will know when a broker is a good, if they:

Abide by all trading regulations

CFD trading in Vietnam has been haunted by negative publicity and reputation ever since it became popular and easily accessible. This is due to the fact that some scheming brokers promise the moon to all their leads. They will tell you that it is a no-fail investment and that you will get rich fast without even letting their clients know the real deal. Yes, you can get rich in CFD trading but it takes a lot of effort and learnings for you to get to the top. Brokers who claim that they will help you get rich fast are very likely lying just to get you on board their hype train. Hence, it is crucial for potential traders and investors to get to know their brokers before committing any money. Make sure that the broker follows all the trading licensing guidelines and regulations. If someone is known to bypass or blatantly does not follow these rules, you cannot expect them to be an honest and reliable broker.

Provides a demo account

As a newbie trader, you are prone to make mistakes. Don’t think that you will master everything in one go. It is not uncommon for new traders not to understand even the most basic things about trading, especially if you don’t have any experience at all. This is why you would want to find a broker that will offer you a demo account. In the trial period, you will get familiar with the platform and decide whether it is for you or not. This no-commitment set-up will not only help you understand how the platform works and how you can possibly profit from it, but also give you confidence when you start your trading journey. All reputable CFD brokers and companies offer a free demo account to potential traders.

Reliable customer support

When you are investing your hard-earned money, you deserve the best customer service possible. You would know from the get go if a broker is reliable and dependable if their company offers a convenient and efficient customer support. It is not uncommon for established companies to offer 24/7 support to their clients. So if you want peace of mind, find yourself a broker that can provide you solid customer care.

No that you know the three most basic things you should look for in a CFD broker, you have better chances at entrusting your money with dependable brokers. Good luck and happy investing!

How to Build Your Dream Team: Tips for Soybean Trading Business Owners

Anticipation is best than fix. This could sound platitude yet it’s extremely obvious inside the work business. Many organizations experience the ill effects of having the lack of great labor supply since they need employed the wrong individuals. Because of wasteful recruiting process, these organizations need to influence wasteful, useless, and unmotivated people, which winds up in awful business and venture. Consequently, organizations ought to reinforce and further develop their employing cycle to shape sure just to lease the principal meriting and qualified, if not the least difficult and accordingly the most brilliant. This goes that exact same for entrepreneurs who are getting to lay out a soybean trading business since it will get them on the legitimate track.

All organizations put resources into their representatives since they’re the labor force behind their business. Basically, without representatives, any organization won’t be prepared to make progress and development. Consequently, it’s imperative for organizations just to lease the certified candidates; any other way, they will have to influence incompetent and unskilled people who might possibly put the business inside the terrible light.

On the off chance that you’re nearly framing a soybean trading business and you might want to lease hands down the most straightforward and subsequently the most brilliant, you should not overlook these tips:

1. Think of successful and state-of-the-art enrollment systems – to figure out the problems during an organization’s recruiting strategies, the corporate must initially survey its employing interaction and know the techniques that don’t work. Assessment is that the drive towards progress since it figures out what’s going on, off base, and incapable, offer the corporate the room survey resulting moves toward require.

2. Get workers included – in order to have a far superior point of view on the trouble, it’s fitting to comprehend what representatives need to say. Since representatives have direct insight on the recruiting system, working climate and relationship with collaborators, their viewpoints and perspectives about the trouble are fundamental. By doing this, the corporate can without much of a stretch figure out which parts of the technique need improving, and what issues inside the workplace needs tending to.

3. Further develop what are frequently improved – In the event that an organization’s employing cycle isn’t exceptionally imperfect at all, a few upgrades are frequently finished. In the wake of deciding the inadequate and obsolete aspects of the recruiting system, the corporate can now set down set of upgrades, which can help the corporate by and large inside the day’s end. Steps or strategies that seem ineffectual could likewise be improved by subbing them with more doable and result-situated advances.

4. Get block incapable and obsolete methodology – Assuming there are lots of imperfections inside the employing system and small upgrades wouldn’t chip away at all, the corporate ought to consider emerging with better than ever strategies. In any case, it’s essential to not radically make a huge difference. Prior to changing each feature of the recruiting system, it’s fitting to supply series of training to workers required inside the interaction first so concerning them to have a strong grasping on the proposed changes. This might guarantee smooth change from the old interaction to the enhanced one.

5. Enlist specialists – Organizations that are significant in employing hands down the least complex up-and-comers ought to consider talking with specialists. In Australia, there are a few conference organizations that give master counsel to entrepreneurs en route to further develop their recruiting cycle. These organizations focus on further developing appraisal processes so their clients will be prepared to channel the incredible up-and-comers from unfit ones.

Assuming that you would like your organization to be packed with vivacious, persuaded, and useful workers, then you should work on its grassroots program, which recommends its business and recruiting process. By handling the trouble from the beginning, you’ll effectively brush out the inadequate applicants. Really, counteraction is best than fix.